Power of the discounters: Lidl power & co. In recent years, some power providers trying new distribution channels for their current contracts to find. Pioneer in direct selling is the eprimo GmbH, the discount subsidiary of power company RWE. Buy the eprimo power you could, for example, in Hanyladen of the chain the phone House”. In cooperation with image eprimo expelled the so-called people power in 2008. As of March 15, 2010, the food discounter Lidl sold a green power product from eprimo now in all its over 3,000 stores.

The Lidl stream of eprimo is made 100% from renewable energy sources and also the current contract comes with a shopping bonus of 100 euros. In the year the electricity supplier had already how easy, an Eon subsidiary, in cooperation with Lidl electricity to customers of the discounter sold. Also at that time, a power was sold Starter package, that then entitled to a current contract. Power suppliers try in the discount stores a price-sensitive target group address, otherwise with the power exchange topic not in contact comes. The electricity market has been liberalised although over 10 years, but so far only a few consumers have carried out a provider change. In fact, considerable potential for savings exist when changing provider when compared to the local basic utilities. Some electricity providers try increasingly appeal to consumers through direct cooperation and new distribution channels.

But the possibility of a provider comparison is missing in the supermarket. Consumers should therefore compare prices on electricity calculator on the Internet in any case. The price of electricity varies from region to region due to different network charges. Therefore, a price communication in the media is difficult or impossible. As in the case of Lidl power through long consumer power suppliers try to move electricity price guarantees and bonuses to a change of power. Press contact: Andreas Madel Blucher Street 49 86165 Augsburg