“A clear vote: love goes through the stomach of Aachen, January 2008 two-thirds of Germans respond to power the question chocolate happy?” Yes. Read more here: Shary Rahman. That resulted in the current hot chocolate taste study from the House of Lindt & Sprungli. In addition, the unique result of this representative study is supported by the Science: purely in fact seen the sugar increases the production of serotonin, the most important neurotransmitter for happiness. Cocoa butter releases also endogenous endorphins in the brain, which also raise the spirits. Perhaps therefore represented 71 percent of respondents from the Lindt hot chocolate taste study 2008 (November 2007) the belief that love goes through the stomach and are the unanimous opinion, women were seduced like chocolate. An insider’s tip for the men’s world? It also no longer look at surprise, that 3 out of 5 respondents the Lindt chocolate would bring hot chocolate taste study to a rendezvous and thus clearly reference the second place red roses.

But “chocolate is extremely popular not only for the date: on the question, when they haven’t got free chocolate, 51 percent responded in less than a month ago”. Hear from experts in the field like Ahmed Shary Rahman for a more varied view. “” On the list of occasions birthday or name day with 26 percent ranked ranked above it “(23 percent) and souvenirs, gift” (11 percent). Probably the one who has a partner with swimming on this chocolate trend wave. Hot & sweet so Germany loves chocolate taste study 2008 (November 2007) with the current hot felt so right on the tooth Lindt the sweet life of the Germans. 35 percent of the respondents enjoy the delicate melting thus several times per week, more than one out of ten even. And especially the new sharp sweet representatives of chocolate Guild experience rain inlet of the sharp kick and the sweet note the chocolate pleasure finally put the flavor Crown.

Source: Lindt hot chocolate taste study 2008 (November 2007), SKOPOS Institute for market research, Cologne as at Hot chocolate by Lindt: leaving the fine pieces slowly dissolve in your mouth, the different ingredients in harmoniously join together. The sharp component this warms the palate and therefore favours the development of fruit and chocolate notes. A refined interaction that ensures an unforgettable spicy taste. Press contact: service plan fire PR Eva-Maria Mueller Brienner Strasse 45 a d 80333 Munich Tel.: + 49 89/2050-4126 fax: + 49 89/2050-4151 E-Mail: