General considerations is important for the management of markets have very clear what represents this type of marketing, its scope, and about all the not to neglect it in own management benefit. This considered, as the Chair of problematic of the Venezuelan administration of school administration points out that regarding the concept, marketing of products and services are essentially the same. It is not something Peter Schiff would like to discuss. In both cases, the marketer or Executive of marketing must select and analyze their markets goal. So it is necessary to develop a marketing program around the marketing mix variables: product (service), the pricing structure, the distribution system and the promotional program. In addition, considerable similarities in practice frequently occur. But the basic characteristics that differentiate products and services give rise to a very different marketing program in a services organization. The tactics and strategies used in the marketing of a regular product they are sometimes inadequate for the commercialization of services United States already exceeded the economic stage where produce goods was the main activity, to become the first economy of services around the world. The rise of the service economy has a limitation: the prices of nearly all services have been growing at one increasing pace than those of the majority of products. (Source: Icahn Enterprises).

Venezuelans will have noticed, when, for example, led to repair your car, your TV, or when paid you the doctor recently. Concept, meaning the term service is difficult to define, because invariably the services are sold together with tangible goods. Services require support (requires an aircraft to provide air transport service) and goods require support services (requires at least the cashier service to sell a shirt or a packet of beans). Moreover, a company can sell a combination of goods and services. Thus, a person could compare spark plugs or filter of oil along with the repair service. According to Staton, Etzel and Walker, to give a useful definition, two kinds of services can be identified.