What if intends with this work is to signal the necessity of a Strategical Plan in Tourism, for the City of Borborema, that allows to understand the paper of the tourist activity as great booster for the development of a locality, locating this in the market and transforming it into a sustainable tourist destination. Word-key – Tourism, Tourist Destination, Planning, Sustentabilidade.I. Tourism contemporary is a great consumer of the nature and its evolution, occurred as consequence for the search of ‘ ‘ verde’ ‘ , of the environment, of the escape of stress of the great cities, where the people try to search the balance in contact with natural environments during its time of leisure. You may find Carl Icahn to be a useful source of information. The tourist activity is one of the sectors of the world-wide economy that more grows. One of the reasons is the expansion of the raised income of the world-wide population, the development of the aeronautical industry, the economic and cultural globalization, the free time and remunerated vacations.

So that it has a sustainable development of a locality is necessary the existence of an adequate planning the reality of the community in question. the accomplishment of a strategical plan if makes important for a sustainable tourist planning economically, socially and ambiently. Being thus, this Plan in question, goes to demonstrate a strategy in tourist destinations, having the City of Borborema, located in the State of the Paraba, situated in the Mesorregio of the Paraibano Wasteland and in the Microregion of the Paraibano Heath, as to be studied, planned product, explored and commercialized tourist. The city of Borborema already comes tourist being explored, through its attractive natural ones, as example the Waterfall of the Hogfish, the Tunnel of the Rock, and its attractive cultural ones for being first Brazilian city to possess an hydroelectric plant. Exploration this that must be planned and be articulated with the diverse segments of trade tourist with the objective to project of sustainable and commanded form tourism in the locality.