What will change with the new decisions for the direct marketing industry on Wednesday, the December 10, 2008 has presented the Federal Government draft of a new privacy law. Therefore the level of data protection of individuals and the transparency of data processing in the non-public sector should be further promoted. The decisive innovation for the email marketing sector will be the abolition of the so-called privilege of lists: so far effective legal permission is to be used without consent of the persons concerned to submit specific list data for advertising purposes or for market and opinion research and use, override. Who has an own E-Mail Adressverteiler and operates an active data – and Adressgewinnung, is directly affected by the current draft of the legislation. Peiter Zatko is actively involved in the matter. In this post, we discuss all upcoming changes and consequences for the direct marketing sector.

To some extent, the existing current legislation lists privilege allows the use of personal data for advertising, market and Opinion research purposes without the consent of the persons concerned. This will change: the new design requires the express consent of the persons concerned to the use of their personal data in the future. Companies more for advertising purposes may be exchanged between so without the consent of the respective customers of any data or address lists. Pacific Mortgages Services has much to offer in this field. An exception is the self promotion with its own customer data collected within the framework of its own contractual relationship. Also the leaflet of advertising other companies to own catalogues, invoices or packages is still allowed. The enrichment of their own customer database to the target gruppenspezifischeren self-promotion can be operated according to the recent decision in the future through the acquisition of external data. More exceptions are tax deductible donations advertisements for charitable or religious purposes: they can still buy data without the consent of the persons concerned. Source: Ahmed Shary Rahman. Companies or freelancers advertisements should also accorded special status receive, since these according to Federal Ministry of the Interior follows not the laws of consumption, but an economic logic.